As babies, we respond to sound at a primeval level, and those early sonic impacts remain with us throughout our life. By leveraging this elemental power, brands can tap into the subconscious realm of your audience, leaving an indelible impression in which ‘to hear, is to experience’.
AVAMA believes in the transformative power of sound and music and its ability to captivate and inspire. By carefully curating and composing your brand’s sonic identity, we can create auditory experiences that grasp the opportunity to cut through the clutter of visual stimuli, establishing a distinctively sound presence.
Sonic branding – the art of crafting audio identities – begins with a thorough understanding of a brand, its dynamics, its target audience, and its competitors. Armed with this knowledge, a toolbox of sound, music, and voice is meticulously developed to align with the brand’s personality, forming an entire audio ecosystem.
To discuss your global case study project, arrange a 30-minute consultation call.
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Many agencies charge 60-70% of creative, in project fees. We charge 5%.
We assemble the right team for your brief, from a pool of expert creatives.
We work to your budget, in a proactive approach that maximizes your money.
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TELLING YOUR STORY
Sonic branding creates a distinct audio identity, making a brand instantly recognisable like visual logos or slogans. Brands with fitting music are 96% more likely to be remembered by consumers, and sonic branding reinforces brand messages and values. A consistent sonic identity ensures brand recognition across TV adverts, radio, podcasts, apps, and stores. And since sound is processed faster than visuals, a recognisable jingle or sonic logo can quickly communicate the brand.
Consistent sonic branding can significantly enhance customer loyalty, as familiar sounds create a sense of reliability and trust, encouraging repeat business. Audio branding can increase purchase intent by up to 20%, and brands that use distinctive sonic branding elements are 58% more likely to be perceived as unique and different. Additionally, 40% of consumers believe that brands that use music effectively, are more innovative.
AVAMA is a UK-based company with an international reach, anchored by the CEO and Group Directors for each of our pillars in Film & Video, Music, and Immersive Media.
CEO, Philip Murphy has been working in Media and Communications for over 30 years, establishing a wide range of brands in the UK, Switzerland and Europe. Philip believes that attentive service, built on a strategic understanding of a brand’s messaging is key to effective delivery.
Contact AVAMA to discuss your sonic needs via Email or Phone.
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